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How OUE Restaurants achieved 50% growth in customer engagement
- Locations: 20
- Momos Partner Since: 2021
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90%
30%
10x
Thanks to Momos, our team has been able to streamline our work and focus on what matters most. Their platform saves us valuable time, cost, and effort, and it offers detailed insights and valuable recommendations for improving our sales performance. We couldn't be happier with the results!
The Challenge
Operating a multi-brand portfolio, OUE Restaurants faced challenges in measuring marketing efficiency and leveraging customer data to drive sales. The business wanted to focus on channels with the highest ROI to increase customer acquisition and return rate.
The Solution
The OUE team started implementing Momos' Customer Engagement, Growth Marketing and Offers solutions, designed to help multi-location brands engage at every step of the customer journey. This enabled their Central Marketing Team to respond to customer feedback from a single inbox, create custom offers, and send out customizable surveys and campaigns to measure their satisfaction. After completing their onboarding, OUE immediately saw an increase in their customer engagement metrics.
Momos' BI and Analytics solutions also helped OUE gain insights on the quality of their service by consolidating all of their customer data, driving their workflows to higher operational excellence across dine-in and delivery.
This data-driven approach elevated the restaurant chain’s operational excellence across dine-in and delivery services, reflecting in 20% retention rates through selected campaigns.
The Results
In a matter of months, OUE Restaurants witnessed remarkable results by implementing Momos. The customer response rates surged to 90%, marking a substantial 50% increase in engagement.
Consolidating all customer interactions translated into 1000+ new customer profiles acquired, enriching OUE Restaurants' understanding of their diverse customer base. Additionally, by launching ad campaigns through Momos, the chain gained valuable insights into their Return on Ad Spend (ROAS). Understanding customer sentiment enabled them to fine-tune their marketing strategies for optimal results.
Integrating Momos' digital offers reduced costs while yielding a >30% increase in digital voucher redemptions and 30x ROI on sales.
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